Blackpool lies in the north west of England on the Fylde Coast of the county of Lancashire and is "Britain's undisputed capital of entertainment". After London, Blackpool is the most popular tourist destination in the whole of England with 6 miles of beach. Trams - the last of their kind in England - run along the promenade. It is famous for its Golden Mile of funfair attractions on the South Shore, its famous 518 feet high tower based on the Eiffel Tower in Paris and the illuminations which attract thousands of visitors each year. Blackpool has attracted visitors since the 1720's. The town's first guest house for visitors opened in 1735 and as early as 1780.